

Green Scheme hinges on Installers buy in
Trades people in the construction and fenestration industries have been encouraged to sign up today to support the Conservatives new Green Homes Grant scheme. The new scheme will see the government fund up to two-thirds of the cost of home improvements for over 600K … Continue reading
Get Back on Track with Salestracker
As businesses start to plan for 2021, priorities will differ, fresh challenges will occur and a new normal will begin to take its place. The course ahead is not going to be straightforward and for many of us the twists … Continue reading

Marketing and lead generation that gets results
Sometimes it makes more sense to outsource marketing activities. You may want to conduct some market research, stimulate awareness for a new product range, line-up potential sales calls for your team or increase your volume of quotes. Insight can plan … Continue reading

Credit Monitoring Now Essential
The coronavirus crisis has thrown the UK into economic meltdown and as the glazing industry turns to recovery, the entire supply chain will be counting the cost of the lockdown. Credit control and managing debt risk will be more important … Continue reading

Target 60,000 new trade, commercial and new-build customers
Some companies still waste time and money building prospect lists using online directories or Google, only to discover that over 50% of the information is out-of-date – companies ceased trading, relocated, changed contact details or aren’t really a ‘prospect’ at … Continue reading

The Job Protection Scheme’s extension brings some certainty – but questions still remain
In May, the Treasury announced that its multibillion-pound Job Protection Scheme would be extended until October. The news was met with relief by thousands of businesses around the country – but as Insight Data’s Jade Greenhow explains, many questions still … Continue reading

Eight years of success sees Eurocell expand their services from Insight Data
Eurocell, one of the UK’s leading manufacturers of uPVC profiles has strengthened its long-standing and successful partnership with industry data specialists Insight Data. Extending an eight-year partnership between the two firms, Eurocell has expanded its services from Insight Data to … Continue reading

Insight Data unveil the Builders and Builders Merchant Review 2020
Covid-19 will have a impact on the construction industry, something which we may not know the full effect until the virus passes. Despite the uncertain future, and the question of, ‘what happens next’ the construction industry must plough on into … Continue reading

Safety specialists Jackloc take advantage of Salestracker free trial
Jackloc, providers of the market’s leading and multi award winning window restrictor range, have become the latest business to take advantage of an unprecedented free trial to Insight Data’s Salestracker. Like businesses throughout our sector, Jackloc found their usual ways … Continue reading

In uncertain times, you need a new game plan
As the industry plans for recovery, Insight Data’s Jade Greenhow explains how market intelligence can help companies make faster, better decisions. The Coronavirus crisis has thrown the UK into economic meltdown and as the glazing industry turns to recovery, the … Continue reading

How does Email Marketing perform during a crisis?
Email marketing is one of the most used forms of digital marketing in the world. According to the DMA email marketing is the most important channel for businesses globally, providing up to £36 for every pound spent ROI (Marketer Email … Continue reading

Industry faces bad debt crisis
Insight Data’s latest analysis of the fenestration industry highlights thousands of companies posing a high credit risk. Insight analysed the credit rating of 9,075 fabricators and installers and found that 353 fabricators and 685 installers had a high or very … Continue reading

The Job Protection Scheme is welcome – but now we need to know what happens next?
This week, the government’s Job Protection Scheme went live. Insight Data’s Jade Greenhow gives her take on the unprecedented policy, and other ways the Treasury can support fenestration and construction in the months ahead. Six months ago, it would’ve seemed … Continue reading

How has the industry adapted to the digital revolution?
The UK’s digital transformation began decades ago – but while it’s radically changed many industries, the construction sector has been slow to adapt. According to Tech Nation’s 2020 report, technology is expanding six times faster than the rest of the … Continue reading

How Powerful Is Data in a Crisis?
“When written in Chinese, the word ‘crisis’ is composed of two characters. One represents danger and the other represents opportunity.”— John F. Kennedy Covid-19 is a devasting virus and has ultimately halted normal life across the UK. Businesses are shut, … Continue reading

Marketing consultant Andrew Scott to host glazing industry webinar
Andrew Scott, founder of Purplex Marketing, Insight Data and the Glazing Summit, has announced a webinar to guide business owners and marketing teams during this time of uncertainty. It will take place on Wednesday 15th April. The 30 minute ‘Marketing in … Continue reading

Insight Data gives free trial of its remote-working database
At this time of uncertainty with many businesses operating on skeleton staff, it is vital that companies retain some level of continuity and visibility to their customers and markets. Yet with staff unable to operate effectively from home, Insight Data … Continue reading

20 Salestracker features to help with remote working
Salestracker is a remote-working database, CRM and marketing platform designed for the building products and home improvement industry. It is designed for sales, marketing, customer service and telesales teams but has additional features that make it valuable for every department. … Continue reading

Supporting Customers During the Coronavirus Crisis
The current crisis has forced companies to take urgent action. While some firms will ‘close their doors’ and furlough staff, others are continuing to operate at a reduced capacity to support their customers. For those that want to ‘keep the … Continue reading

Sales and marketing teams work remotely with Insight Data
The current Coronavirus crisis has forced companies to rethink how they operate with remote-working now a priority. But for many suppliers of building products and home improvements, this will be almost impossible, with manufacturing plants, distribution hubs, transport and front-end … Continue reading


