Insight Data has launched a new blog, intended to evolve into an online resource for the building industry with hints, tips and advice on marketing strategy, as well as as the latest news from Insight in more detail. Visit www.insightlive.co.uk. … Continue reading
Marketing “Best Practice” now for the window industry
In recent years, the window and conservatory industry has seen a barrage of new regulations, tighter controls and new standards to maintain. It’s not just the window industry of course; most companies are being bombarded with new health and safety … Continue reading
A sales letter Richard Branson would be proud of!
If you use direct mail to promote your company, writing a powerful sales letter is absolutely vital. So how do you write a sales letter than really gets the phone ringing? Continue reading
The 7 Laws of Direct Mail Success
Discover the 7 Laws of Success for Direct Mail. Continue reading
Is the window industry spamming its customers?
Discover how to improve your email marketing results and avoid spam filters! Continue reading
The 8 weapons guaranteed to improve marketing results
Okay, so 2009 was a tough year and you need a marketing strategy that delivers results for 2010 – quickly and cost effectively. This articles delivers! Continue reading
New Salestracker set to revolutionise window industry
Excitement builds as Insight Data announce the launch of the new Salestracker After a year of development the wait is finally over. Insight Data has announced the launch of their new online fabricator and installer prospect database, turning the … Continue reading
All new Salestracker software set to revolutionise industry
After a year and £150,000 development, Insight Data has launched the next generation of Salestracker, the world’s first online prospect database for the window industry. The system is packed with advanced new features and kills-off old fashioned desktop databases, providing … Continue reading
Window Widgets 200th customer now on Salestracker
Window Widgets, the supplier of specialist products for the glazing industry, has switched to Insight Data to find new customers. “We used another database for over 7 years, but it was time to move on. Insight Data has its own … Continue reading
Insight Data to collaborate with Focal Research on new projects
Two of the building industry’s leading database companies, Insight Data and Focal Research, have reached agreement to collaborate on key projects. Focal will now concentrate on it’s core market of social housing, public sector and new-build, and Insight will focus … Continue reading
Glassex makes it a hat trick for Insight Data
Business of the Year award winner, Insight Data, exhibited at Glassex for the second year running, following G09 Telford and Wembley regional shows. “Insight continues to be the only data supplier to support our Industry’s shows, and we are delighted … Continue reading
Insight Data wins Business of the Year Award
On Saturday 3rd October 2009 Insight Data Ltd was announced overall winners in the Government-backed North Somerset Enterprise Agency’s Sian Lloyd-Jones Business Awards, presented by Barclays Bank. Fighting off the toughest ever competition in the Award’s history, Insight’s phenomenal growth … Continue reading
Surge in companies investing in prospect data
Insight Data has seen a surge in companies subscribing to its online database, with 18 companies signing up in July. “We have almost 200 users now accessing the database to find new customers or communicate with fabricators and installers” explains … Continue reading
G09 Regional Exhibition News
Insight Data was one of the first companies to sign up and support the new G09 Regional exhibitions for the industry. Held at Telford on 9th and 10th June, Insight had probably the busiest stand at the show, with dozens … Continue reading
Insight Data’s revolutionary new email marketing service
Email marketing is a cost-effective way of communicating with existing customers and target new prospects. But most companies don’t have the email technology or IT skills to maximise email marketing. Insight Data has now launched a new service combining state-of-the-art … Continue reading
Direct Marketing Association welcomes Insight Data
After a lengthy assessment period, which included customer references and financial checks, Insight Data is the first and only database company in the window industry to be awarded membership of the internationally recognised Direct Marketing Association. Insight is committed to … Continue reading
After 11 years with another database supplier, Spectus switch to Insight Data
Leading PVC-U systems company Spectus has introduced SalesTracker, the web-base fabricator and installer database from Insight Data. Spectus sales director Duncan Douglas commented; “Insight gave us full access to their data so we could evaluate it first, and we were … Continue reading
Saint Gobain Glass turn to Insight Data for marketing data
As one of the world’s leading glass suppliers, Saint Gobain took their time before switching to Insight Data. Rachel Appleyard, Product Manager for Saint Gobain, explained “we were impressed with the quality and accuracy of Insight Data’s fabricator and installer … Continue reading
Insight Data expands team as it gears up to help customers grow in 2009
Helen Costeloe-Hughes joins Insight Data Ltd as Commercial Director, bringing with her a wealth of senior management experience in the window and glazing industry. As company accountant, Helen will be responsible for business planning and overseeing the accounts department, but … Continue reading
Spectus first systems company to introduce SalesTracker to its fabricator network
“SalesTracker enables our fabricators to track and manage up to 13,000 potential trade customers” explains Spectus sales director Duncan Douglas. Spectus fabricators Highseal Windows and The Omega Group (UK) Ltd immediately signed up to SalesTracker.
