Revenue is being hit because companies are failing to put in place sufficient measures to ensure email marketing messages are delivered, according to the Direct Marketing Association. A white paper by the Association’s Email Marketing Council says bad practice is … Continue reading
Online prospect database grows up
In March’s issue of Windows Active magazine, Insight Data’s I.T Manager Matthew Stone was interviewed to discover how the new version of Salestracker helps companies find and win new customers. Below is the interview in its entirety. Back in 2008 Insight … Continue reading
Social Networks – Waste of time or route to market?
Social networks and how they create opportunities for companies in the window industry Continue reading
Europa creates a storm with direct mail
As leading aluminum conservatory fabricator Europa Conservatories knows all too well, if you really want to generate leads quickly and cost-effectively you need to use direct mail. Europa was looking to promote their aluminium portal frame system and used Insight … Continue reading
Has digital killed traditional direct marketing?
Research recently published by the Direct Marketing Association (DMA) has highlighted the fact that consumers continue to rate email as their preferred channel for receiving regular communications. According to the findings of the 2009 Marketing GAP Report, 51% of consumers … Continue reading
Social media being used ‘in harmony’ with email
Direct marketing professionals are using social media channels in a bid to enhance their email campaigns, according to new research. Published by Econsultancy and Adestra, the fourth annual Email marketing Industry Census found that more than a third of companies … Continue reading
Insight Data bucks the trend and invests in growth
While other data suppliers are making redundancies and cut-backs, Insight Data has continued to enjoy record growth and has now announced the move to new premises to facilitate further growth. The new premises triples the previous floor space and incorporates … Continue reading
Tweeting is ‘big business’ in the window industry
According to a recent study published by Dr Nora Barnes, senior fellow and chair of the society for new communications research at the University of Massachusetts, more than a quarter of Fortune 500 firms have set up Twitter accounts. Eric … Continue reading
What happens if you don’t use high quality data?
Direct mail has increased 137% in the last ten years yet according to a recent study by the Direct Marketing Association – the leading authority in direct marketing – the percentage of people binning direct mail has risen from 63% … Continue reading
Window companies surge to over 14,000
Insight Data has seen an increase in the number of active window, door and conservatory companies in the UK, rising to 14,123 businesses. “Recession has taken its toll on many fabricators and installers who have been forced to lay off … Continue reading
New digital brochure brings documents to life
Insight has launched a new e-brochure service, bringing to life tired old brochures, technical manuals and websites. The e-brochure is an animated online version of your existing marketing material, and is easily converted using Insight’s digital brochure technology. Open the … Continue reading
Avoiding the pitfalls of email marketing
Email marketing is the latest “big thing”, but according to the Direct Marketing Association, a large percentage never get delivered to the recipient. “Email marketing is a science and companies should use a professional service, such as Insight Data’s Mailminx … Continue reading
137% growth in direct mail sparks investment
Despite the explosion of e-marketing, direct mail has grown 137% in the last 10 years. Why? Because it works. In fact implemented correctly, direct mail can generate ten times more response than other marketing. Insight Data has now invested in … Continue reading
£Billion commercial market opens up
Insight has launched a new database to help forward-thinking companies take advantage of the commercial market. The database contains details of more than 15,000 architects and specifiers in the building industry. Insight’s data manager, David Lewis, said “targeting architects earlier … Continue reading
Insight Data demolishes competition
Insight Data has become the industry’s leading supplier of prospect data following a string of awards and accreditations. Launched in 2006, Insight has rapidly established itself as the UK’s leading supplier of prospect data for the window and conservatory industry. … Continue reading
Start of a new era for Insight Data
After growing rapidly since its launch in 2006, Insight has bid farewell to their old premises and moved into new purpose-designed offices. The new offices are still located in Weston-super-Mare, just of Junction 21 of the M5 motorway. MD Andrew … Continue reading
Solaglas ‘astounded’ by revolutionary window industry prospect database
Leading data providers to the window industry – Insight Data – are pleased to announce that Solaglas – the largest distributor, repairer and installer of glass systems in the UK – have signed up to SalesTracker, the world’s first online … Continue reading
SalesTracker creates £millions in new business
Salestracker, the world’s first online prospect database for the window industry, has already created millions of pounds in new business. But now a new version, launched this month is set to take the industry by storm. Users simply log on … Continue reading
Database companies collaborate to give clients the edge
Two of the building industry’s leading database providers, Insight Data and Focal Research, have reached agreement to work together on a number of future database projects. Focal Research is an established authority on the social housing, new build and public … Continue reading
Why do I need a newsletter?
You may think your company doesn’t need a newsletter but think again. Newsletters are a great vehicle to deliver information to existing or prospective customers. Not only can you alert the market to your products and services, you can make … Continue reading
