Only a few days until the 2010 Glassex @ Interbuild exhibition begins, and I don’t doubt for a second that Insight Data are the only company asking – where on earth has the time gone?! It was well over two … Continue reading
Glassex-cellent event for Insight Data
Insight Data had a 5 metre stand at Glassex to showcase its latest version of Salestracker, the world’s first online prospect database for the window and building industry. The exhibition was a resounding success with 143 leads and 7 customers … Continue reading
Suppliers leaving themselves wide open to fines up to £500,000
BT subsidiary PlusNet is the latest company to admit it could have breached the Data Protection Act, facing a potential £500,000 fine, after it supplied data to a third party. The BBC stated today that Amichai Shulman, chief technology officer … Continue reading
An event Porky would be proud of
Last Thursday, 16th September, saw the tenderly named PIGS (Publicity in Glazing Society) event kick off in London’s Leicester Square. Naturally, the evening began with a round of mojito’s for the Insight team (all for Glassex research purposes I assure … Continue reading
Business is better with Insight, says WB Group
WB Group Products, one of the Norths leading fabricators, has switched to Insight Data in a move to spearhead growth in the trade market. Tony Craggs, Director of WB Group said “we were already using a well-known supplier of prospect … Continue reading
The UK’s largest database of email contacts
Insight has broken the 10,000 barrier for email contacts of window and door companies in the UK, giving clients more opportunities to target new customers than any other data supplier in Europe. “It’s not just about the numbers though,” explains … Continue reading
Data Security: How safe is your database?
Zurich Insurance has recently been fined £2.3m by the Financial Service Authority (FSA) for losing personal details of 46,000 customers. According to the BBC report, the information went missing during a routine data backup to their data centre, and the … Continue reading
Insight Data tackles volatile market
Increased volatility in the window and conservatory market in the last year has led to a surge in the number of companies changing their details, swapping suppliers and changing staff. “Last month alone 1,090 companies changed some element of their … Continue reading
Irish window market gets Insight
Specialist prospect data supplier, Insight Data, has turned its attention to the Irish market with the launch of a new Republic of Ireland window and conservatory prospect database. Helen Costeloe-Hughes, commercial director at Insight Data, explains why the company has … Continue reading
DMA backs Insight Data
The Direct Marketing Association represents companies involved in database marketing and provides the quality standards, compliance and best-practice across all aspects of data and direct marketing. It is also the Governments enforcement arm and has powers to impose large fines … Continue reading
Insight launch Irish Fabricator and Installer Database
Insight has launched the UK’s most accurate and up-to-date database of Republic of Ireland window and conservatory fabricators and installers. “We were approached by several customers who were disappointed at the quality of other Irish databases” explains David Lewis, Data … Continue reading
The Power of PR in the window industry
In his second article on InsightLive, Neil Roberts, Account Director for Purplex Marketing discusses the influence PR has on the window industry. Mention the term Public Relations or PR to companies in the window industry and you are likely to … Continue reading
The window industry should make use of blogging says expert
Brands looking to improve their search engine optimisation (SEO) performance should try using blogs as they generate a lot of interest, according to an expert. Nick Baggott, founder of Navigate Consulting, said that blog content tends to get more comments … Continue reading
Sapa turns up the heat with Insight Data
Leading architectural aluminium systems company, Sapa Building Systems Ltd, has announced a major marketing initiative as part of a strategy to dramatically expand its UK network of fabricators. The company has adopted Salestracker, the online window industry database from Insight … Continue reading
Insight expands Research Team further
Insight has expanded its research team further, as the company continues its development and launch of new databases for the building industry. “Quality and accuracy of data is fundamental to our success, which is why Insight is now the leading … Continue reading
Imitation is sincerest form of flattery
Imitation is the sincerest form of flattery. But is it hurting your business? It was Charles Caleb Colton who first said “Imitation is the sincerest form of flattery” way back in the 19th Century. Yet, it seems to be … Continue reading
Marketing Ethics: A wounded animal lashes out
As companies slowly recover from recession and look at their sales and marketing strategy again, Andrew Scott, Managing Director of Purplex Marketing, asks whether it’s time to stop the back-biting and get back to professional marketing. This year was a … Continue reading
IGU manufacturers database
Insight has now launched a comprehensive database of sealed unit manufacturers. Commenting on the move, Insight’s commercial director Helen Costeloe-Hughes explained; “the glass industry is facing a major shake-up following the reduction in u-values and Window Energy Ratings, with many … Continue reading
Insightful database marketing from Window Widgets
Window Widgets, the supplier of specialist products for the glazing industry, is one company who recognise the benefit of database marketing. After seven years using another data supplier, the Gloucester-based company signed up to Salestracker – the world’s first online … Continue reading
WHS Halo gains commercial insight
WHS Halo is the latest big name to subscribe to Insight Data’s architects and specifiers database, opening up a market worth £31.372 billion a year (according the Office of National Statistics) and giving them an opportunity to further cement their … Continue reading
