Like many other sectors, the window industry has seen a barrage of new regulations, tighter controls and new standards to maintain in recent years. While some perceive this as political correctness gone mad, many forward thinking companies are implementing “Best … Continue reading
Market Report for 2010
2010 proved a volatile year for the window and conservatory industry. Difficult economic conditions, low consumer confidence and continued decline in volume all had an impact. Fabricators There was significant movement in fabricator activity during 2010. The number of window/door … Continue reading
You’d be a Twit(ter) not to
According to latest reports, social media has become a key part of many marketing strategies, yet few companies believe they are fully embracing the medium. In fact, just a fraction of companies in the window industry are using social media … Continue reading
New Customers? Computer says NO
Bad payers. We’ve all had them. You spend money creating leads, your sales team follow them up and after meetings, negotiations, product samples and a great deal of time and effort – the computer says no. Your accounts department credit … Continue reading
Insight Data Salestracker software explained
There is no point using old data to win new customers. Yet many prospect databases are surprisingly out of date which can cost your company a great deal of time and money. Salestracker is the world’s first online database for … Continue reading
Five Golden Rules…
Focusing on new business is high on the agenda for most suppliers, yet finding new trade customers isn’t as difficult – or expensive – as you may think. In the last few years, specialist companies have emerged providing in-depth market … Continue reading
Is the commercial window market dead?
With construction levels at a new low, government spending cuts affecting the public sector and major contractors going into administration, it’s no wonder some window and door suppliers are asking: “Is the commercial market dying a death?” Yet despite the … Continue reading
New websites launch
Not all companies who source prospect data for architects or building contractors are in the in the fenestration industry. A wide range of companies in the building products sector work closely with architects and architect practices, and these companies need … Continue reading
Avoiding the ‘Spam Trap’
Email marketing creates instant response, driving traffic to your website, contact form or landing zone. But with over 150 billion spam emails being sent every day, getting your message to your target recipients requires specialist digital marketing skills. After all, … Continue reading
What does 55p buy you these days?
A chocolate bar? A packet of crisps? Or how about £10,000 worth of new business? With direct mail starting from just 55p per item – including postage – using Insight Data’s direct mail service could be the best investment you … Continue reading
G10 Awards for the glass and glazing industry
The G10 Awards Presentation & Gala Dinner took place in December at Wembley Stadium, an event that recognizes excellence in what has become an important fixture in the annual calendar for the glass and glazing sector. The management team from … Continue reading
Construction industry insight with new architects database
Insight Data has breathed new life into the construction and building industry following the successful launch of its architects database. Building relationships with architects early on in the specification process can give your company – and products – a major … Continue reading
Marketing your way to success in 2011
2011 looks set to be another tough year for the window and conservatory industry. With low consumer confidence, worries over job security and a hike in VAT, installers will find it increasingly difficult to maintain sales levels. As a result, … Continue reading
No business like snow business…
As the UK was hit by another batch of snow last week, amidst stories of traffic delays and school closures the Insight Data team decided to make the most of it and have a little festive fun before the Christmas … Continue reading
G10 out of 10 for Insight Data Customers
The G10 Awards took place this month at Wembley Stadium and despite some tricky weather conditions, the turnout was very impressive – if only the same could be said for the exhibition. I think it’s no crime to admit that … Continue reading
Homeowners turn to local builders for windows and doors
As homeowners stay put rather than moving, they are turning to trusted contractors to carry out home improvements. Historically homeowners moved every 7 days, but with new figures highlighting that this is likely to be 15-16 years due to economic … Continue reading
Salestracker gets Document Vault
Insight Data has announced a major new development for Salestracker, the world’s first web-based prospect software for the home improvement industry with over 60,000 records. The Document Vault is an App that allows users to attach documents, such as visit … Continue reading
Salestracker CRM now on iPad
Insight Data, the leading supplier of prospect data in the home improvement industry, has launched an iPad version of its Salestracker CRM software. The development means sales people can use Salestracker on the move with the iPad’s 3G option. Helen … Continue reading
Charity Ball raises £6500 for Local Causes
The Insight Data team got their glad rags and drinking caps on all in the name of charity, earlier this month, for the twelfth annual Grand Charity Ball and Business Awards organised by the North Somerset Enterprise Agency. The evening … Continue reading
Glassex-cellent time for the Insight team
The build-up was intense, the show itself more so and the hangovers even more so again, but after 4 days and nights of Glassex mania I’m pleased to say Insight had its most successful year ever! The mojitos went down … Continue reading
