This month Insight Data launches the eagerly awaited 3rd generation Salestracker, the online sales and marketing software. Glass and Glazing industry newspaper ‘Glass News’ caught up with Helen Costeloe-Hughes, Commercial Director of Insight Data, to find out more. GN: What exactly … Continue reading
Businesses warm up to cold calling alternative
Nobody likes cold calling. Nine times out of ten it’s someone trying to sell you a product or service you don’t want. And they’ll call you at home, at the most inconvenient time. It’s this image of telesales which puts … Continue reading
Why Direct Mail is still the King of lead generation
You’d be forgiven for thinking direct mail is old hat. With the rise of social media, content and inbound marketing, search engine optimisation and pay-per-click campaigns, surely there is no room for this old-fashioned, expensive marketing channel? Well, there will … Continue reading
UK Fabricator and installer database passes 14,000 email contacts
Insight Data has announced that 95% of window companies now use email, a rise of 50% in just three years. The number of fabricator and installer email contacts has risen from 9,000 in 2010 to a record 14,000 addresses in … Continue reading
Insight Data launches integrated credit profiling
There’s no point winning new customers who can’t pay you. Sounds obvious, but so many companies pour marketing money down the drain on direct marketing, pay-per-click, telesales and press advertising campaigns that attract customers who are a high credit risk. … Continue reading
New Salestracker packs a CRM punch
It’s not easy when you have an MD who is obsessed with innovation. Not just product development, or continuous improvement, but true innovation. So when we launched Salestracker, the world’s first live CRM system, it didn’t come as a surprise … Continue reading
New Salestracker CRM system rolled-out to 600 users
Launched in 2008, Salestracker was an immediate success. For the first time suppliers could access the latest prospect data live in real-time via a web-based application, dramatically improving sales and marketing results. 2010 seen the launch of Salestracker II, an … Continue reading
New 69p direct mail service from Insight Data
Insight Data has torn up the rule book when it comes to direct mail by launching a completely new, low-cost, highly targeted digital print service, GoSend.It. The service was unveiled at the FIT Show and has already gone down a … Continue reading
Dex’s debut at the FIT Show
Exhibitors and visitors to the FIT Show got a big surprise when they saw Dex, the mascot of the online trade directory the Insight Index, wandering around the halls. “Dex is all grown up now so we thought we’d take … Continue reading
Insight Data wows the crowds at the FIT Show
As everyone looks back on the FIT Show the general consensus was it proved a big success for everyone in attendance, particularly for data experts Insight Data who drew the crowds to their stand with the unveiling of their latest … Continue reading
‘Find us at the FIT Show’
Industry experts Insight Data are encouraging visitors to the upcoming FIT Show to find the Insight stand for their chance to learn about how they could generate thousands of pounds of new business. Insight Data will be displaying their full … Continue reading
Three is the magic number for email marketing
Email marketing continues to gain favour with businesses looking to cost-effectively engage with potential prospects, but data experts Insight Data warn that many companies are focussing large amounts of time and effort on campaigns that are generating little or no … Continue reading
New Insight Index iPhone App makes it easier to do business
With over 50% of all internet searches carried out on mobile devices, Insight Data has launched an iPhone App version of the Insight Index trade directory. The online directory lists over 600 trade suppliers of products, components and services across … Continue reading
Insight at Ecobuild for second year running
Fenestration industry prospect data experts Insight Data, have announced they will be exhibiting at Ecobuild 2013. The news follows Insight’s highly successful 2012 Ecobuild debut, an event that saw over 50,000 visitors. Sales manager Sonia Punter talks about what Insight … Continue reading
22,000 new trade customers
Research carried out by Insight Data has identified an increase in the number of local builders offering double glazing and other home improvement products alongside their regular services. This rise in builders offering windows and doors presents new potential trade … Continue reading
Top 5 tips for a successful marketing campaign
Email marketing is a powerful yet cost-effective marketing tool, making it a popular choice for marketers looking to generate sales leads and connect with customers. However, many companies still don’t understand the complexities of running a successful campaign and often … Continue reading
High risk forces glazing suppliers to diversify
Insight Data, the specialist data supplier for the fenestration and building industry, has identified a number of new trends in its recent Fabricator and Installer Report, including a significant shift in suppliers diversifying into new markets. With every company on … Continue reading
Insight Data help companies find and win new customers
Insight Data launched in 2006 as a specialist provider of prospect data, providing companies with in-depth information to help target new customers. Teams of researchers continuously telephone interview and verify vital contact and business information about fabricators, installers, builders, architects … Continue reading
Scotland turns up trumps in Fabricator and Installer Report
Despite the fragile economy, the recent Fabricator and Installer Report from data experts Insight Data has highlighted growth within the industry, with Scotland turning up trumps as the area with the highest increase in window companies outside of London. Research … Continue reading
Salestracker improves marketing results by 250%
Salestracker, the online database from Insight Data, uses the latest technology to increase direct marketing results by up to 250%. Salestracker enables suppliers to instantly build a targeted list of prospects for direct mail, email marketing, telesales or as a … Continue reading
