Insight Data recently celebrated as email delivery rates reached a staggering 98% across its database of 50,000 email contacts. Vicky Francis, direct marketing manager at Insight Data says it’s all about results. “Email marketing is both an art and a … Continue reading
New Mobile CRM set to transform the glazing and building industry
It isn’t often a new technology comes along that dramatically improves the way people work. But that’s exactly what is promised in the latest innovation from Insight Data. Managing director Andrew Scott makes the announcement; “For years, marketing and sales … Continue reading
Dodgy Data – Are You Paying For A Pig?
Prospect data makes a huge difference to your marketing success. The better the data, the better the results will be – more engagement, more leads and higher conversion rates. But the difference between prospect databases is enormous. Some marketing departments … Continue reading
Seven reasons to choose Insight Data as your data supplier
In yesterday’s blog we talked about the GIGO principle and how this affects your marketing. In this, we briefly touched on the seven methods of updating our data which ensures you get the best results from your marketing campaigns. Here … Continue reading
How bad data can affect your marketing results
You’ve probably heard of, or know, the computer expression GIGO: Garbage In, Garbage Out. No matter how advanced your computer system, the output will only ever be as good as the information you put in. The same principle applies to … Continue reading
Construction sector material shortages presents opportunities for glazing suppliers
The recent Markit/CIPS construction Purchasing Managers’ Index (PMI) has highlighted major growth in construction, with this sector expanding at its fastest rate for seven months in August. Despite strong output figures for this year, the construction sector is experiencing material … Continue reading
Architects and specifiers – The early bird catches the worm
Hundreds of new building projects, both new-build and refurbishment, are carried out in the UK each month. These all need building products – including home improvement products such as windows, doors and roofline – creating hundreds of opportunities for suppliers … Continue reading
How to improve your sales team’s performance
An effective sales team depends on a number of factors – skills, communications, goals, and even individual people – but one thing that’s often overlooked is resources. You wouldn’t expect a builder to carry out a job without tools and … Continue reading
Builders database brings 13,000 new business opportunities
The General Builders database from data experts Insight Data has reached a landmark 13,000 unique email addresses. The database contains detailed information on over 22,000 small and independent builders installing products such as windows, doors, roofline, conservatories and extensions. Builders … Continue reading
Lead Web Capture
Lead capture enables you to capture enquiries from your company website and convert them into leads within Salestracker. When you hover over the ‘Leads’ main menu item you should see three sub menus: Leads Overview Web Capture Set Up Pending … Continue reading
Salestracker leaves CRM systems in the dark
As more companies move towards an integrated platform to help sales, marketing, customer service and finance teams work more productively, the number of Salestracker users has topped 700. “We are delighted with the number of companies now adopting Salestracker,” said … Continue reading
Salestracker: The Power of CRM Integration
Insight Data has announced updates to its Salestracker sales and marketing platform, designed to help companies improve productivity and get more ‘sales organised’. “Salestracker is the leading prospect database in the glazing and construction industry, but this is only the … Continue reading
Salestracker turns heads at the FIT Show
Exhibiting under the Marketing Village umbrella, Insight Data has been relentlessly promoting a better way for business in the fenestration industry throughout the FIT Show. Visitors to the Marketing Village stand were welcomed by Insight Data’s Jade Greenhow, Zach Ward … Continue reading
Filtering Lists by Credit Score
If you require a list of companies based on their credit rating, you can produce such a list using Salestracker and spreadsheet software. Find out how in this article. Continue reading
Dashboards
The dashboard is the default home screen for your Salestracker profile. There are several to choose from, find out more here. Continue reading
Mail Merging
Mail merging is the process of automating software to read addresses off of a spreadsheet to generate letters. You can take a spreadsheet of addresses and configure your word processing software to print letters, inserting those addresses into them at … Continue reading
Insight Data co-hosts the Marketing Village at the FIT Show
Driven by last year’s success, Insight Data will be bringing the ‘Marketing Village’ to the FIT Show, in a ‘joint venture’ with full-service marketing agency Purplex. Together, the two companies will be taking marketing to the next level, offering the … Continue reading
“My Data” Records (Private Records)
You can add your own records to the system to the “My Data” database. Find out how to add, remove and manage these records in this article. Continue reading
Hotlists (Custom Lists)
“Hotlists” are a type of custom list you assemble yourself record-by-record. Find out how in this article. Continue reading
Saved Lists
There are many different operations you can run on lists you have created on Salestracker. Find out all about saved lists in this article, and what you can do with them. Continue reading
