A Very ‘Keynesian’ Budget?
Keynesian economics is the theory of increasing spending and lowering taxes to stimulate demand, which subsequentially attempts to keep the UK falling into depression. The Conservative Party is typically known for implementing a fiscal policy of reducing government spending and … Continue reading
Characteristics of quality data
Data, in almost all formats, is constantly changing. Making sure hard data (such as names, addresses, transactions), soft data (opinions, confidence ratings) or derived data (average order value, purchase date, most recent purchase) is reliable can be a huge challenge. … Continue reading
Insight Data levels up with purchase of brand-new headquarters
Following a sustained period of growth for the industry data specialists, Insight Data are set to expand once again, securing the freehold to a brand-new office facility. Insight Data is currently based at the headquarters of parent company the Ascot … Continue reading
Awards announced as latest addition to Glazing Summit
Insight Data, the co-organisers behind The Glazing Summit, is proud to announce the addition of a new awards event, focusing on organisational excellence within the industry. The Glazing Summit Awards has been announced as the newest addition to the must-attend … Continue reading
Is it legal to send an email to a prospect?
The General Data Protection Regulation (GDPR) became a European framework for data protection back on the 25th May 2018. From the GDPR, the Data Protection Act 2018 was born and enforced into UK law. The GDPR was well exposed to the … Continue reading
Email Marketing Top Tips
Email marketing is an extremely powerful form of direct marketing. It is one of the quickest and most effective ways to generate new business. Allowing you to bypass the traditional ‘gatekeeper’, you can now get your message delivered straight to … Continue reading
Email Marketing Benchmarks
Email marketing is one of the quickest and most effective ways to create brand awareness and generate new business. Knowing more about the engagement behaviours of your target audience is a vital factor to consider before initiating your campaign. In this … Continue reading
How to Wrap Up Your 2019 Marketing Budget
As 2020, and a new decade begins, challenges are plentiful for the Glazing and Construction industry moving into the new financial year. Whilst things like sustainability and technology are starting to take priority in the industry, Marketing and Sales are … Continue reading
Insight Data’s top tips when conducting a market research campaign
Market research is an invaluable asset to any company. Understanding where your company sits in the market, what your potential customers want and how your competitors are doing are a handful of benefits of conducting a successful market research campaign. … Continue reading
What does the Tory majority mean for UK housing?
https://www.ft.com/content/ecf04abe-2dfa-11ea-a126-99756bd8f45e December 2019 was certainly a defining month for the United Kingdom. The Conservative Party gained a healthy majority in the general election, winning 365 of the 650 available seats available to sit in the House of Commons. With the … Continue reading
Insight Data spreads Christmas cheer with charity donation
This year, Insight Data will be donating money rather than sending Christmas gifts to customers – making a wish come true this festive season. At Insight Data we regularly take part in fundraising events and raise money for good causes, … Continue reading
Insight Data lifts the lid on PVCu fabrication with new in-depth market review
Insight Data, the industry’s trusted provider of prospect data and market intelligence has released a thorough review of the PVCu fabrication market. The comprehensive overview leaves no stone unturned to provide an accurate snapshot of the current state of the … Continue reading
2019 round-up; Industry changing at rapid rate
The last 18 months have seen the biggest ever change in the window, door and conservatory industry. Jade Greenhow, Operations Director of award-winning specialist data supplier Insight Data, revealed the facts and figures that point to an industry evolving and … Continue reading
Christmas opening times 2019
Insight Data, the leading provider of prospect marketing data for the construction and fenestration industries have an announcement regarding our operational times over the Christmas period. We will shut down from 4pm on the 20th of December 2019 until 8:30 … Continue reading
Monitoring Alerts
Salestracker allows users to set up email alerts for when a company’s details (e.g. addresses, products/sectors) or credit rating has changed. On the record view there is a button labelled “Monitor Record”. Clicking this will indicate to the system to … Continue reading
Industry experiences highest rate of change – is your data up to scratch?
It will come as no surprise to those within the industry to hear that we’ve seen a rapid rise in M&A activity in recent years. For some businesses, it has proven to be a fast-track way to scale up, enter … Continue reading
The Glazing Summit returns in October 2020
The 2020 Glazing Summit will take place on Thursday, October 8 at Edgbaston Stadium and Conference Centre. After the huge success of this year’s Summit in September at the same venue, organisers Purplex, alongside sister company Insight Data, have announced … Continue reading
What is Live CRM and why should you be using it?
There are plenty of reasons why Salestracker CRM is useful to your company. We have outlined what a CRM is and just a few of the most important reasons why Salestracker CRM is useful to you and your business. What … Continue reading
Insight Data’s Architects Database hits 20,000 email address milestone
Following increasing demand for the dataset, the team at Insight Data have strengthened one of their most popular databases. Their nationwide database of architects has now surpassed a remarkable 20,000 email addresses. Providing real-time information on architect firms and solo … Continue reading
Industry bowled over by The Glazing Summit 2019
Insight Data, the industry’s leading data specialists are celebrating the success of The Glazing Summit 2019. Following last year’s inaugural event, The Glazing Summit made a triumphant return, as 350 business owners and directors descended on Edgbaston Stadium to discuss … Continue reading
