

Reach your ideal customers with the best possible data
Alex Tremlett, Insight Data’s Commercial Director, discusses how access to quality data increases the chances of construction firms converting leads exponentially. In a business environment where everyone’s fighting for attention, standing out in the construction industry can feel like … Continue reading

The Value of Email Marketing to Your Fenestration Business
Alex Tremlett, Insight Data’s Commercial Director, discusses the immediacy of email marketing and how it continues to thrive, even in a fast evolving tech landscape. Here’s a question – when did you last check your email inbox? If you’re in … Continue reading

Lead Generation Outsourcing: Key Benefits for Your Business
Do you find your sales team are at their desks spending countless hours prospecting, your marketing campaigns are yielding mixed results, and your core business activities are taking a back seat to lead generation efforts. If so, you’re not alone. … Continue reading

Targeted Direct Mail Campaigns: Your Expert Guide
Alex Tremlett, Insight Data’s Commercial Director, explains why an ‘old-school’ method of marketing is often more effective than its digital counterparts… In today’s digital age, targeted direct mail campaigns remain a powerfully effective marketing tool for businesses … Continue reading

Increase profit margins by accessing high quality data
Alex Tremlett, Insight Data’s Commercial Director, explains how the quality of prospect data that firms use in the hope of securing leads can make all the difference between consistent conversions, and echoing sales silence…. Picture two competing trade fabrication businesses … Continue reading

Telesales – the tried and tested approach to sales that yields results
Alex Tremlett, Insight Data’s Commercial Director, describes how telesales is still a vital force for generating leads and converting sales, despite all the advances in tech… It seems that with every month that passes, the power of technology more than … Continue reading

Insight Data team members mark incredible 10-year milestone
We are proud to celebrate two valued team members who are celebrating their tenth anniversary at Insight Data. Nicola Andrews and Sarah Coltham, who both joined us in 2014, have played a crucial role in maintaining the accuracy and reliability … Continue reading

Marketing data services: enhance campaigns with Insight Data
It was once said that ‘information is the oxygen of the modern age’. And if former US President Ronald Reagan (who made the comment in the 1980s) had lived to see the technological advances of the 21st century he’d have … Continue reading

Marketing data: the key to success in 2025
The fenestration and construction industries face significant challenges in 2025, with recent changes to employer National Insurance contributions and uncertain economic conditions affecting business operations. While the Office for Budget Responsibility forecasts 1.7% growth, global instabilities continue to influence market … Continue reading

Insight Data achieves record-breaking 5 million email deliveries in 2024
We are pleased to announce a significant milestone in our email marketing operations, successfully delivering 5 million emails to recipients in 2024 – our highest-ever annual total. This achievement represents a huge increase from our previous record of 2.2 million … Continue reading
A bad Budget for business but we must make the best of it, says Insight Data MD
The founder and MD of Insight Data, the UK’s leading construction and glazing industry data specialists, says the October 2024 Budget will have a significant impact on businesses already struggling with rising costs. Andrew Scott added that although the first … Continue reading

Prospect Database: 5 Key Strategies to Build and Optimise
Building a prospect database might seem straightforward – draw up a target audience, collect names, add contact details and start selling. But is it as easy as all that? And if it is, why aren’t we all doing it?! … Continue reading

Insight Data survey reveals fenestration industry stays positive despite challenges
Leading marketing data supplier, Insight Data, reveals fenestration business owners are feeling optimistic about their business’ outlook in 2025. The result of this investigation follows the state of industry keynote speech that was delivered by Insight Data’s founder and MD, … Continue reading

Insight Data MD delivers insightful state of fenestration market overview at 2024 Glazing Summit
Andrew Scott, MD and founder of leading marketing data supplier Insight Data, kicked off the 2024 Glazing Summit with a bang by offering an exclusive snapshot of the fenestration market. The Glazing Summit, which took place on Thursday 17 October, … Continue reading

Six questions to ask when you’re choosing a data supplier
If any business, large or small, wants to increase its sales potential it must necessarily find ways that will bring it in contact with customers. One of the most effective is the purchase of data that provides the business with … Continue reading

Insight Data celebrates success at UK Construction Week
We enjoyed a successful week exhibiting at UK Construction Week (UKCW), held earlier this month at the NEC in Birmingham. During the three-day event, which ran between 1-3 October, we took a unique approach with our stand. To create a … Continue reading

Data Insights Demystified: Techniques for Success
When your marketing depends on top-class research using powerful databases, managing the insights gleaned from that research effectively is crucial for business success. This blog explores key techniques for harnessing the power of data and transforming your business strategy. Understanding … Continue reading

Insight Data set to serve up recipe for sales success at UK Construction Week
As a leading data supplier, we excited to announce we will be causing a stir at UK Construction Week this October by offering guests a menu of solutions designed to achieve improved sales and marketing results. Taking place between 1 … Continue reading

Insight Data helps TuffX to increase customer base by 50%
TuffX, a leading manufacturer of toughened glass, has significantly expanded its customer base by 50% following a strategic partnership with our team of specialists at Insight Data. The Merseyside-based company, specialising in residential and commercial glass solutions, sought to enhance … Continue reading

Cutting Costs, Boosting Sales: A Recipe for Marketing Data Success
Just recently, we celebrated reaching our 2000th customer since we began in 2006. Back then, the world was a very different place indeed – a place where online spreadsheets were in their infancy and contacts books were often out of … Continue reading


